Careline’s Latest Campaign Celebrates Diversity in Beauty



In our ever evolving society, the definition of beauty has taken shape into different traits and features over time. Beauty found in uniqueness is appreciated more than ever, and Careline fully drives home the idea in their new campaign. With the launch of the brand’s “Diverse Beauty” campaign, Careline spreads its message of self-expression and individuality. Careline encourages young individuals to gain confidence and be bold through their cosmetics.

To fully celebrate beauty in diversity, Careline has tapped millennials from different race, gender, and size to be the faces of their new campaign. From beauty vloggers to models, these individuals aim to showcase that our uniqueness is what makes us truly beautiful.

Grad student, Emma Briones rocks the shade “Normcore” with an extraordinary glow!

21-year-old model Mara Smith is “In Bloom” in this bold red lippie.

26-year-old vlogger Kenny is no “Wallflower” in this daring, grey shade.

With her tantalizing beauty, 25-year-old Brittany Rhodes has the “Upperhand” in this Burgundy Hue.

Gita Gumabao is pretty in plum with the “Dark Matter” shade.

Vlogger Rei Germar fulfills her “Craving” in this chocolate-hued lippie.

Vlogger Seff Francisco shines with the Melted Metallic Lipstick in “Luster.”


Accompanying their new campaign is the cosmetic brand’s new line of Matte Liquid Lipsticks. From vampy and daring hues such as “Wallflower” and “Dark Matter” to muted, everyday tones like “Normcore” and “Craving,” you’ll surely have a lot to pick for every mood. Its full-pigmented matte coverage last for hours without that chapped and dry feeling. Careline also carries the Melted Metallic Lipsticks (available in 4 shades) that are set to put a dazzling statement to your beauty look.

The real power of makeup comes from the development of our self-confidence and that push to be bolder in our everyday lives. With the help of Careline, we could take further steps to embracing our individuality!


By Ethan Siat

Chalk Campus Correspondent