Cosmetic brand sends empowering message on beauty and individuality

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Beauty knows no shape, gender, and race.

This is the message that Philippine cosmetics brand Careline is trying to get across with its new beauty crusade.

Dubbed Careline’s Diverse Beauty Campaign, this effort wants to convey that real beauty comes from self-expression and individuality, and that no matter what others would say, people should start influencing each other to have greater self-confidence and be inspired to live boldly.

To celebrate beauty in diversity, Careline invited millennials — vloggers, a model, a professional, and a student — who all share common love and interest in makeup, beauty, self-love, and a lifetime advocacy to empower people.

Meet the ambassadors here.

Seff Francisco, 24, is a makeup vlogger. He wears the Careline Melted Metallic Lipstick Luster.
Kenny Manalad, 26, also a beauty vlogger, wears the Careline Matte Liquid Lipstick Wall Flower.
Mara Smith, 21, is a freelance model. She is wearing the Careline Matte Liquid Lipstick In Bloom.
Brittany Rhodes, 25, is an employee. She wears the Careline Matte Liquid Lipstick Upperhand.
Gita Gumabao, 21, college student. She is wearing Matte Liquid Lipstick in Dark Matter.
Rei Germar, 21, a makeup vlogger, wears the Careline Matte Liquid Lipstick Craving.
Emma Briones, 25, is currently a graduate student. She is wearing Matte Liquid Lipstick in Normcore.

If beauty knows no shape, gender, and race, Careline says it knows no limits. Its latest lip color collection, the Matte Liquid Lipstick, and Melted Metallic Lipstick now come in more shades.

Careline says that for only P210 each, the Matte and Melted Metallic Liquid Lipstick are available for all skin types and body sizes; with its unique formula “providing hours of comfort without a dry feeling.”