Cosmetic brand sends empowering message on beauty and individuality
Beauty knows no shape, gender, and race.
This is the message that Philippine cosmetics brand Careline is trying to get across with its new beauty crusade.
Dubbed Careline’s Diverse Beauty Campaign, this effort wants to convey that real beauty comes from self-expression and individuality, and that no matter what others would say, people should start influencing each other to have greater self-confidence and be inspired to live boldly.
To celebrate beauty in diversity, Careline invited millennials — vloggers, a model, a professional, and a student — who all share common love and interest in makeup, beauty, self-love, and a lifetime advocacy to empower people.
Meet the ambassadors here.
If beauty knows no shape, gender, and race, Careline says it knows no limits. Its latest lip color collection, the Matte Liquid Lipstick, and Melted Metallic Lipstick now come in more shades.
Careline says that for only P210 each, the Matte and Melted Metallic Liquid Lipstick are available for all skin types and body sizes; with its unique formula “providing hours of comfort without a dry feeling.”